Hello lovelies,

If you’re very up on the latest developments in the hair & beauty industry, you might have heard of a new product by the name of Olaplex – or one of the growing number of competing *Plex products with similar names and similar effects. These new type of hair fortifying products which create bonds in coloured hair which strengthen where damage usually occurs, to the point that these products are being hailed as a complete revolution in hair colour – and are especially useful for the kinds of intense crazy colours that Wildilocks is known for. Imagine – your wonderful blue, green purple pink or orange hair with ZERO breakage! Hard to believe, right??? We think so too, sooo….

*Plex products have just begun to be available in Australia, and we have just got our hands on our first batch, and we are keen to start testing them as SOON AS POSSIBLE. Like, NOW. Today. Ok maybe not today, but DEFINITELY tomorrow (Thursday from 12pm and Friday from 11am we have time for ONE model each daytime, or Wed/Thu next week at a pinch). But we need MODELS!!!!

So to encourage you to help us trial the revolutionary *Plex products, we are offering a 30% training discount on any type of hair colour service but prefer pre-lighten & SFX colour, INCLUDING the *Plex treatment for NO EXTRA COST. This is with a fully qualified senior stylist so it’s a fantastic deal! This we are offering because we want to be 100% sure the products are as good as advertised, and we’ll ask you for some follow up feedback at 2-3 months after the service.

Once we are confident the *Plex products work as advertised, we will offer it as an additional service to colour for only $25 for short-medium / fine hair and $50 for medium – long / thick hair – this service can be applied without a colour as an alternative too.

Interested? Drop us an email on victoria@wildilocks.com or call us from 10.45am Thursday!

xox
Cass @ Wildilocks

Hey folks!

Just a short note that we will be closing over Easter as usual, we are closed both Good Friday and Easter Saturday. Then we will be beginning our new Winter Trading Hours as posted recently, when Daylight Savings finishes. This means we are CLOSED on Tuesdays from April – September but with extended trading hours on other days. Make sure you get in by Thursday for any Easter Weekend hair or clothing needs!

Hola Wildilocks fans and friends! Been a little while since our last update and we’ve had a hectic summer season in Melbourne – since the move across from the CBD to North Melbourne we’ve settled in very well over our first couple of years and things have been cosy and continued to grow in a stable and healthy way. We have had so many clients continue with us despite the location change, a host of new faces too, but also seen some folks return who we haven’t seen since long before the move, or who like us came from Perth and knew us from our older presence there. It’s been great fun and we are constantly amazed and humbled by the wonderful variety and creativity we are privileged to be able to make reality thanks to your choices and requests – we really do have the best job ever and it wouldn’t be possible without you! So – thankyou so much for sharing your evolving hair journeys with us, we really love doing what we do.

Now having had two lovely years in North Melbourne under our belts, we have looked closer at our trading history since the move, and have discovered some differences between here and our former CBD location. It seems that around the time daylight savings ends, there is reduced demand at the beginning of the week and earlier in the morning, but increased demand on Saturdays and evenings, – kinda makes sense because of the change in sunlight times and as weather gets colder in generally. So in response, this year we are making a trial change to our opening hours to better serve our clients and deliver services when they are most needed!

The new Winter Hours will take effect from Sunday 5th April 2015, in line with daylight savings, and will return to Summer Hours on Sunday 4th October 2015. We’ll see how this first experimental change goes and if it’s successful we will continue in upcoming years, also in line with Daylight Savings.

Winter Hours to be in effect from Sunday 5th April:

Monday – by appointment only
Tuesday – by appointment only
Wednesday – 11am – 5pm
Thursday – 11am – 7pm (til 9pm by appointment)
Friday – 11am – 7pm (til 9pm by appointment)
Saturday – 10am – 5pm (til 6pm by appointment)
Sunday – by appointment only

So there you go – the main change is that we will be closed now on Tuesdays except by appointment, and we will book appointments up til 9pm regularly on Thursday and Friday (previously 8pm) and Saturday til 6pm (formerly 5pm). We hope these changes work well for everyone!

In other news, we are continuing to add new stock to the webstore and we have had some lovely new additions on the shelves over the last few months, and more coming in a few weeks! Our favourites have been the new ranges from Liquor Brand (coming soon to the webstore) and more vintage swimwear from T-Bar which have been very popular over summer.

And as a last note, I’m travelling to San Francisco in a little over a month for the wedding of a dear friend, but would like to put the call out to any Wildilocks fans in the area to drop me a line and say hi if you’d like to catch up, as I will be around for a little less than a week.

Cheers & bye for now!

xo
Cass @ Wildilocks