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NEWS FLASH – OVERSTOCK SALE – Buy TWO get ONE Free – 1 WEEK ONLY!

March 26, 2012 By Cass

Hi there dames & dudes! It’s been almost 6 months since our last sale, and so you are probably coming to expect one roughly at these kinds of intervals, amirite?

Well, I’m pleased to say those of you answering in the affirmative will not be disappointed this week! We’ve had a massive amount of stock arrive last week and our clothing racks are groaning and stuffed to the gills! “We’ve got no rooooom!” our staff are crying – so what to do?! We’re making room by giving away 1 free item with every 2 purchased (of equal or lesser value) from ALL our clothing stock – ALL THIS WEEK! Yes this is everything this time, NOT just summer stock – this sale includes corsets, skirts, tops, jackets, dresses and more, from ALL our brands including Phaze, Nubia/Vodabox, Dolly Q, Axfords, Timeless Trends, Iblis, SpaceTribe, Chicstar, and our own Locks Gear brand too! We have a lot of fun alternative clothing and even more of the “hippie” type stuff than before as so many of our newer staff have been of this ilk :))

Some very sweet new Rockabilly items especially in this haul including skull & roses and Day of the Dead dresses and NEW guy’s shirts that are HOT – little clutch purses and Cherry Halter Neck dresses plus cat trousers, faery sleeve tops & pants, super cute embroidered bustierre tops, lacy shrugs and a whole lot more.

So come down anytime between 27-31 March and grab some fabulous frocks and jocks! This sale is first in best dressed – there will be no rainchecks, holds or laybys and this sale will not be extended!

Also, as Easter Weekend is coming up soon, we would like to let you know that all Wildilocks stores will be closed on 6-7 April to give our hardworking staff some well earned rest and time to eat chocolate. We will be open as normal on 9th April though ๐Ÿ™‚

Hope to see you this week!

Models needed this week! Got frizzy hair, want dreads, extensions or mens’ cuts for el cheapo? Read on!!

February 19, 2012 By Cass

Hey Melbourne! We’re looking to do some training this week with some new products and new staff members – and we need models!

CHI Enviro

As you know being environmentally aware is very important for us at Wildilocks and we aim to stock the most environmentally friendly products we can find of salon quality.

Most exciting is a new product we sent staff for training in Perth late last year & just started trialling before Xmas in our Wellington salon, which is the CHI Enviro smoothing treatment. Heard of the “Brazilian Blowout”, permanent blo-wave or keratin straightening? This is a similar product, but unlike some of the negative press you may have seen regarding these products, the CHI Enviro treatment is guaranteed 100% formaldehyde free and amazing for your hair, with no damaging fumes to breathe in. The process realigns the cystein proteins in hair to eliminate up to 95% of frizz and is perfect to tame difficult hair types. It won’t generally completely eliminate curl, however it will relax and tame it, so for vintage lovelies who have a hard time with frizziness even though they love curls, this can be a godsend! If you prefer slick straight locks, the treatment speeds up drying & straightening time dramatically, so your daily hair care regime can be a tiny fraction what it once was!

The process is semi-permanent and can last up to 3-4 months before needing to be re-applied, but the effect is cumulative so you actually will need to do it less over time and still retain the results. Our experience in Wellington have been fantastic and frizz-reduction really is perfect for many people, and we have had clients say it’s completely changed their life!

We’re looking for 2-3 models to perform this service on at cost of product (between $30 – $80 depending on hair length and thickness) between Tues-Friday daytime *this week only* so if you are keen please call us on 03 9642 3384 asap to get a slot. This treatment will normally cost anywhere from $150 to around $400 at standard salon prices, so this is your chance to get a SERIOUS bargain and help our staff learn the techniques to boot!

Male cuts, dreadlock extensions, and human hair extensions

We are also keen for models for male cuts (free!), and are beginning training with new staff in dreadlock-related services including extensions and maintenance as well as human hair extensions, at 30% discount, as these are established techniques and overseen and completed with assistance from qualified senior staff.

Get in quick as the training slots we have available will fill fast! Our number is 03 9642 3384 in case you’d forgotten ๐Ÿ˜‰ Or you can drop us an email at lockworks@wildilocks.com, but telephone is preferred!

WE’RE OPEN EVERY DAY FROM NOW TIL XMAS!!! WITH TONS OF AWESOME NEW STOCK!!!

December 13, 2011 By Cass

That’s right folks! For the first time ever, Wildilocks is having extra Xmas opening hours, and all 3 Wildilocks salons are open from today Tuesday 13th ALL THE WAY til XMAS EVE!!!

Sunday 18th hours may vary slightly between salons but will be definitely open between 12-6pm, and Monday 19th we will have same hours as Tues-Wed for the respective salon. All extra days we are open as usual with hair appointments available, as well as our full retail ranges of salon products, clothing, boots & accessories!

We’ve got a TON of brand new summer clothing & accessories stock in the last 2 weeks with more to come in the next week or so including super cute vintage new-style bathing suits, vintage dresses, shirts, skirts, boleros and shrugs – slinky summer dresses, new guys industrial tops and shorts, new vintage – and so much more. It’s a motherlode of stock and with a large portion of items priced at under $50, you’ll want to get in first to snaffle the best pieces for yourself & for stocking stuffers! We’ll try and add some items to the webstore over the next week but we’re flat out just getting things onto the racks so first in, best dressed!

Note we also have Gift Cards available as a perfect present for that hard-to-shop-for someone ๐Ÿ˜‰

Subsequent to our massive 12 day marathon of open-ness, will be closed for Xmas & Boxing Day in Lieu on 27 & 28 December, and New Years Day in Lieu on January 2nd, so please note these dates in your diary as well.

Enjoy your holidays we look forward to seeing you soon!

Cheers

The Crew @ Wildilocks

Holy spiders & skeletons, Batman! Check out the Halloween schwag!

October 27, 2011 By Cass

Wow – our staff have gone ALL out to create a wonderful Haunted House at our Wildilocks salons, especially Melbourne where our Halloween sale continues for THREE MORE DAYS! But don’t forget Perth – LAST DAY of the sale today as we are closed for the CHOGM weekend! Also please note Melbourne is closed for Melbourne Cup Day on Tuesday Nov 1st ๐Ÿ™‚

If you miss the physical shop sales, remember our webstore sale is on right through til 31st October and is valid for orders INCLUDING New Rocks!

Check out all the amazing images below, and make sure you do your best to get down there in person – they look even better in real life! Plus: you’ll get Treats!! :DDD


Wildilocks HALLOWEEN SALE: 20% off ALL clothing & accessories, ALL this week!

October 24, 2011 By Cass

Hey everyone! It’s now less than a week til that favourite time of the alternative calendar year: Samhain! Or as tis more commonly celebrated in the Americas: Halloween.

So far Wildilocks has resisted the call to go all out for this particular holiday, though we have occasionally sported a giant arachnid for fun, or dressed up as zombies, but this year, we couldn’t help ourselves!

We are for 2011 celebrating the most spooky time of the year with a WEEK LONG HALLOWEEN SALE! That’s right, from 25 – 31st October we are offering 20% off ALL clothing & accessories: that includes all pants, tops, jackets, corsets, skirts, hair falls, hats, New Rock Boots, jewelery, EVERYTHING*! And not only is this at all Wildilocks stores, but it’s ONLINE too on our webstore! AND this sale also counts for orders, so if you’ve been thinking of buying something, but we don’t have it in stock, as long as the order is paid 100% during the sale week, you can get orders for 20% off as well, INCLUDING New Rocks! This is the first and possibly only time we will take 20% off New Rock orders!

And as an extra special added bonus, when you come in to Wildilocks during our Halloween sale, if you come up to the front desk and say “Trick or Treat” you will get – well, one or the other!!! So make sure you drop in and say hi, and grab yourself a Halloween bargain!

Have a wonderful week, people – and stay SPOOKY!

*not valid for salon services or products, magazines, auctions, or laybys not paid in full during the sale period

Also please note Perth store is closed this Friday and Saturday due to the CHOGM meeting long weekend, so the sale only runs for 3 days in the Perth store, so get in early!

I believe in … pink!

October 5, 2011 By Cass

I caught up recently with the ever-lovely and gracious Nicole Jenkins from Circa Vintage (who put on a very impressive vintage clothing parade at the Vintage Clothing Jewellery & Textiles Show in Melbourne earlier this year) and in our discussions Nicole mentioned being bored with her current hair colour, and needing a change.

It was no mean feat to coax Nicole into the CBD to Wildilocks @ The Lockworks (our Melbourne salon), but we managed it, to stunning results – Nicole has blogged the experience in delightful detail over here (and thank you so much for all the kind words, Nicole!) … but you can take a peek at her gorgeous locks below! Love love love the pink!

For the particularly curious, Nicole’s colour palette is taken from several of our semi ranges, CHI Chromashine (in-salon only) Directions and Special Effects (both available for take-home purchase). We love to custom-blend shades to specially suit the personality of each of our wonderful clients.

Nicole’s new colour and a range of other new client pics are up on our customer gallery if you care to take a peek – every gallery with new items has a little “updated” note for the next few days or so to alert you, there’s new hair tattoos, vintage styling, wool extensions and more.

If you’d like to submit any of your own pics for our photo gallery of your fab Wildilocks hair, please send to gallery@wildilocks.com. Each image submitted via email by clients that we use will garner a $5 gift voucher for our webstore!

Cabaret Nocturne turns 8 next Friday!!! Be in the draw to win tix, champers & more!!!

September 9, 2011 By Cass

Cab Noc has been with Melbourne clubbers for a grand total of 8 years, which is something to celebrate!

It’s the 8th Birthday Bash on 16 September at Platform One – full details here!

Fri Sep 16 2011 at 10:00 pm
Venue : Platform One, Vault 7 + 8, Banana Alley, Melbourne, Victoria, Australia

Wildilocks will be providing giveaways on the night, and are also giving away free tickets to the 8th Birthday Bash instore, as well as on Twitter: to be in the running, follow and RT our competition tweet to win! Entries close Tues 13th September.

Drop in to The Lockworks to enter the physical ticket draw, or enter on Twitter!

Woooooo!!!!!

Lemur Attack Force? – what hell is that, you ask? Let me tell you…

August 23, 2011 By Cass

LEMURS! Preparing for attack!?!

… well actually, this is about a slightly different type of Lemur.

Last Saturday, we had a bit of a special day at Wildilocks @ Cuba in Wellington.

Not really anything unusual (for us) hair wise… some stripey patterns, some crazy beard shaving… just a regular olde day… here, lookie:

All in a day’s work, wot!

But….the reason for this particular couple of hairstyles, was anything but ordinary!

Aimee Whitcroft (convener of NerdNite Wellingtonand much other awesomeness) approached Wildilocks a couple of weeks back with a crazy plan.

Aimee (@teh_aimee) and her partner in crime, Dane (@dene), made the decision to enter an insane and arduous road trip for charity – the Mongol Rally.

….the what???…. you ask?

The Mongol Rally is a car rally that begins in Europe and ends in Ulan Bator, Mongolia. It began in 2004 and is an annual event with entries from countries all over the world, but very few from the Southern Hemisphere.

And it’s not like a standard car rally, either. The 16,000 kilometers of the rally is approximately 1/3 of the earth’s surface … and … “The Rally’s rules have traditionally stipulated that a participating car must “generally be considered to be crap.”” ie – tiny, inappropriate vehicles, ideally with High Comedy Value, are required to participate. The Mongol Rally has become insanely competitive to enter, with places being filled mere seconds after registration opens each year. But the best bit, is that all competitors are raising money for charity – and in this case, half will be going to the UK and the other half to worthy NZ-based organisations, in a mightly 50/50 hemispherical split of grand generosity and derring-do.

Lemur Attack Force managed to secure a place for next years Rally, and subsequently have been working on their strategy for visibility and awesomeness in the lead up and preparation for their arduous journey in 2012.

Aimee & Dane needed something to make them stand out to promote their team’s entry, right from the get-go. We wanted to express the spirit of “Lemur” (which, incidentally, means “spirit” in the Latin) as visibly as possible, and chose a palette of golds and browns: combining the best of the golden crowned lemur with the most well known ring tailed lemur, with the most delightful stripes – and where else but on our team’s crowning glory – and who else but Wildilocks to do it??

Below are a sample of images of the day, but you can see the full gallery here (and over here for the Google+ crowd ๐Ÿ˜‰

Colour on! And a nice hot chocolate…

Golden lemur base colour achieved!

Phase 2 almost complete…

Aimee finished!

Dane from behind…

Purdy pic provided by Aimee…

Ta da!

Aimee and Dane were great sports and very pleased with the lemur-esque results, and plan to continue to show the world their stripes as they train for the rally and raise awareness by travelling up and down New Zealand: so look out for them if you are in Wellington or anywhere in NZ, they may be passing through soon!

You can keep up to date with Lemur Attack Force by following their blog on The Adventurists’ site which documents all rally teams, over >here, or follow their brand new Twitter account here. They also have a gallery of gorgeous pics, which of course they will add to over time ๐Ÿ™‚

So, of course I haven’t written this very detailed post just to show off their awesome Wildilocks hair – there is an ulterior motive here. As this is a charity event, we want to raise awareness for their entry as early and as effusively as possible – and that’s where you dear reader, can assist. Lemur Attack Force are already accepting preliminary donations, and you can start supporting them NOW!

All teams are required to raise at least 1000 pounds for charity to be eligible to enter, so you can assist to make sure they meet this requirement by clicking the donate button below:





Every little bit helps, so even if it’s just a dollar or two, it will help get them to Mongolia and also help very worthy causes (see here for more details on the charities that the Mongol Rally supports). We also would like to say that we highly approve of The Adventurists’ various events and causes, and note they held a smashing Steampunk Xmas Party last year, which we wish we could have gone to!

Lemur Attack Force are seeking other corporate sponsors too, so if you think you can help, contact them asap ๐Ÿ™‚

We’ll post more closer to their departure, but we want to say that Wildilocks wishes Lemur Attack Force every success! (and to not meet a grisly fate in some remote Mongolian steppe at the hands of bandits, please).

“Bring a Friend for Free” returns to Wellington for August – plus Hair…. iiiiiin….. Spaaaaaace!

July 26, 2011 By Cass

BRING A FRIEND FOR FREE RETURNS TO WILDILOCKS @ CUBA for AUGUST 2011

Wildilocks has been braving new frontiers in several directions, and have been in New Zealand now for well over a year (woohooo!). This time last year, we launched the first Wellington salon major promotion with a “Bring a Friend for Free” special which was very successful over the quieter winter months in 2010. We’ve decided to run a similar special for the entire month of August this year, for Wellington only – we unfortunately don’t have the capacity for this special in Perth or Melbourne at the moment we’re afraid, but our lovely Wellington TreatMe clients have by and large been through now, and we now have a few appointment slots opening up!

What better way to encourage our happy clients new and old, to return for s spuce up, than to bring a friend with them – for free? Please note your friend-for-free must be new to Wildilocks – so get the word out, and get yourself the equivalent of 50% off! You can book appointments immediately for any date in August, friend must be on the same day and applies to almost all hair services including cuts colours, dreadlocks, vintage styling and more!

————————————–

Wildilocks colour supplier – space age technology, literally!

Wildilocks has been a stockist from day 1 of CHI ammonia free hair colour by Farouk Systems, from the USA. While these colours occasionally have their quirks, they are more environmentally friendly than standard salon colour ranges, and the best ammonia free colours available on the market today, with a complete focus and committment on products which are safer for the client and salon environment, as well as the environment. They require no ammonia to activate them in the shampoo stage (unlike a well known fairly recently lauched major brand competitor in this area *cough*) and are truly the best thing you can do for your hair.

We were surprised to only just hear about the Farouk Systems involvement with the final Space Shuttle program, which you can read all about here but a brief excerpt is below:

For the final shuttle mission, Dr. Morrison will be the Co-Investigator with Farouk Shami, founder and chairman of Farouk Systems, and their science team to design, prepare and load the Farouk Systems experiments at the Kennedy Space Center (KSC). They will be the mentors for the development of the โ€œCHI Starsโ€ Student experiments (a co-op between Lone Star College-North Harris, CHI School of Cosmetology in Houston, TX and Farouk Systems) and will take the student to KSC for the experiment/payload operations and launch of Atlantis. After landing, they will be responsible for the unloading and post-flight analysis of the experiment samples and helping the CHI Stars Student Investigator decipher the results.

The CHI Stars experiments on STS-135 will study the efficiency of microencapsulation of three antioxidants using Dr. Morrisonโ€™s methods that have been patented by NASA and that were flown previously on the STS-107 flight and recovered from the same experiment apparatus that was found in Texas after the destruction of the Shuttle Columbia.

โ€œThis is a banner year for Farouk Systems,โ€ says Mr. Shami. โ€œWeโ€™re celebrating 25 years of ammonia free color, launching a new, safer smoothing treatment with CHI Enviro, we appeared on The Celebrity Apprentice and now blasting experiments in outer space. Hair is the final frontier.โ€

Pretty neat stuff! You will find Wildilocks one of the few companies that combines this experimental approach with day to day salon work, always looking for new and exciting things to do for and with hair!

MORE opening times changes, gosh we are just TOO busy!

July 5, 2011 By Cass


Hello Wildilocks fans,

Just a small heads-up that after trialing later opening hours at our Wellington store for winter, we’ve decided that we’d like to add those hours to our Perth store! That means that we have the following hours for both Perth and Wellington currently:

Tuesday – 11am – 5pm *NOTE NEW HOURS as of 05/07/2011
Wednesday – 11am – 5pm *NOTE NEW HOURS as of 05/07/2011
Thursday – 11am – 7pm *NOTE NEW HOURS as of 05/07/2011
Friday – 11am – 7pm *NOTE NEW HOURS as of 05/07/2011
Saturday – 10am – 5pm

This means you can now come & shop after work or get a quick trim on Tuesday & Wednesday! Which I’m sure will be great news for many who work 9-5 ๐Ÿ™‚

We have tons of new stock in all shops and we’ve just been so busy we’ve barely had time to do proper updates (as I’m sure has been obvious!) with TreatMe and Scoopons we’re booked solid for weeks and we are just keeping up with all our lovely clients and so the web has been a teensy bit neglected! We’ll be working on doing more and introducing a whole lot of items to our webstore that we’ve had on hand in store for some time… and there may even be a clothing sale in the works too :)) So look for a Proper update in the next few weeks… in the meantime, come in and see what’s new.

Much love!

xo

The Wildilocks Team

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