Wildilocks

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Crazy detangling – our longest yet!

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This is the before, during and after of the longest hair detangling we’ve ever done – with an amazing story.

Our client has been in a coma for a month, and nurses had not properly brushed her hair – seeing how long it actually was is not surprising, but also not excusable. Once out of hospital our client tried everything to get the knots out and went to about a dozen hairdressers who said they couldn’t detangle it, and would cut it off. She didn’t want to lose her lovely hair, so she kept asking different hairdressers. Finally she found us – and about 5 hours later, she had her hair back!!

If you need dreads or mats removed, come to the people who know dreads (that would be us!) We do detangling regularly, and know how to save your hair. Doesn’t matter how it got that way, we are completely non-judgemental, and no matter how bad it is we CAN save it, when no-one else can.

This Saturday – HALLOWEEN special for Wildilocks @ Victoria! SALE plus PRIZE DRAW!

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Hola Wildilocks friends & fans! We are again celebrating the most spooky time of the year, but this year is one of the magical years that Halloween actually falls on a Saturday! So instead of the weekly sale we often have, this year, we’re mixing it up a little. This year for ONE DAY ONLY on Saturday 31st October we are offering 31% off ALL clothing & accessories: that includes all pants, tops, jackets, corsets, skirts, hair falls, hats, New Rock Boots, jewellery, contacts, anything in our cabinets excluding hair care/dye!

And not only this, for each $31 spent on any item or service in store on the day, you’ll receive 1 entry into our PRIZE DRAW for a $310 WILDILOCKS GIFT VOUCHER valid for any in salon service, clothing & accessories (excludes hair care/dye & boots). That means for example, if you spend $100, you’ll receive *3* entries into the prize draw! And not only that – if you come in costume, you’ll receive DOUBLE the entries! We’ll draw the lucky winner at 5pm on Saturday so you won’t be in suspense for long!

So if you’re looking for last minute costume or hair for a Halloween party (we can recommend Coco Poco Loco or NOIR presents The Raven’s Curse – Ghost Pirate Halloween but there are dozens of events all over Melbourne too) you know the answer is here =D

We have nommy treats for customers in store as well, so don’t miss this extra special Halloween celebration at Wildilocks, 347 Victoria St, West Melbourne Saturday 31st October from 10am-5pm!

It works! It really works!!!

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So our trials have gone fantastically, thankyou models who put your hands up to be guinea pigs!!

We’ve been blown away by how hair looks and feels after the *Plex treatment. It really does seem to be everything we’ve been told, which is awesome for us, and for your hair.

Here’s probably the best visual example we’ve done so far – the hair actually looks LONGER and THICKER, and feels amazing:

Because we’re so happy with the product, we’re happy to announce we are going to roll out FREE introductory *Plex treatments to ALL our colour clients til the end of May! (Sorry the 30% discount offer was just for our first few game bunnies!) So don’t delay, book an appointment asap to see what all the fuss is about – for zero dinero.

YAY!

xo
Wildilocks

Last minute model call! We’re testing *Plex! 30% off colour with FREE *Plex NO BREAKAGE fortifier!!!

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Hello lovelies,

If you’re very up on the latest developments in the hair & beauty industry, you might have heard of a new product by the name of Olaplex – or one of the growing number of competing *Plex products with similar names and similar effects. These new type of hair fortifying products which create bonds in coloured hair which strengthen where damage usually occurs, to the point that these products are being hailed as a complete revolution in hair colour – and are especially useful for the kinds of intense crazy colours that Wildilocks is known for. Imagine – your wonderful blue, green purple pink or orange hair with ZERO breakage! Hard to believe, right??? We think so too, sooo….

*Plex products have just begun to be available in Australia, and we have just got our hands on our first batch, and we are keen to start testing them as SOON AS POSSIBLE. Like, NOW. Today. Ok maybe not today, but DEFINITELY tomorrow (Thursday from 12pm and Friday from 11am we have time for ONE model each daytime, or Wed/Thu next week at a pinch). But we need MODELS!!!!

So to encourage you to help us trial the revolutionary *Plex products, we are offering a 30% training discount on any type of hair colour service but prefer pre-lighten & SFX colour, INCLUDING the *Plex treatment for NO EXTRA COST. This is with a fully qualified senior stylist so it’s a fantastic deal! This we are offering because we want to be 100% sure the products are as good as advertised, and we’ll ask you for some follow up feedback at 2-3 months after the service.

Once we are confident the *Plex products work as advertised, we will offer it as an additional service to colour for only $25 for short-medium / fine hair and $50 for medium – long / thick hair – this service can be applied without a colour as an alternative too.

Interested? Drop us an email on victoria@wildilocks.com or call us from 10.45am Thursday!

xox
Cass @ Wildilocks

Easter trading hours and NEW winter hours from this weekend!

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Hey folks!

Just a short note that we will be closing over Easter as usual, we are closed both Good Friday and Easter Saturday. Then we will be beginning our new Winter Trading Hours as posted recently, when Daylight Savings finishes. This means we are CLOSED on Tuesdays from April – September but with extended trading hours on other days. Make sure you get in by Thursday for any Easter Weekend hair or clothing needs!

Ch-ch-ch-changes! Advance alert for NEW winter opening hours in effect from April

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Hola Wildilocks fans and friends! Been a little while since our last update and we’ve had a hectic summer season in Melbourne – since the move across from the CBD to North Melbourne we’ve settled in very well over our first couple of years and things have been cosy and continued to grow in a stable and healthy way. We have had so many clients continue with us despite the location change, a host of new faces too, but also seen some folks return who we haven’t seen since long before the move, or who like us came from Perth and knew us from our older presence there. It’s been great fun and we are constantly amazed and humbled by the wonderful variety and creativity we are privileged to be able to make reality thanks to your choices and requests – we really do have the best job ever and it wouldn’t be possible without you! So – thankyou so much for sharing your evolving hair journeys with us, we really love doing what we do.

Now having had two lovely years in North Melbourne under our belts, we have looked closer at our trading history since the move, and have discovered some differences between here and our former CBD location. It seems that around the time daylight savings ends, there is reduced demand at the beginning of the week and earlier in the morning, but increased demand on Saturdays and evenings, – kinda makes sense because of the change in sunlight times and as weather gets colder in generally. So in response, this year we are making a trial change to our opening hours to better serve our clients and deliver services when they are most needed!

The new Winter Hours will take effect from Sunday 5th April 2015, in line with daylight savings, and will return to Summer Hours on Sunday 4th October 2015. We’ll see how this first experimental change goes and if it’s successful we will continue in upcoming years, also in line with Daylight Savings.

Winter Hours to be in effect from Sunday 5th April:

Monday – by appointment only
Tuesday – by appointment only
Wednesday – 11am – 5pm
Thursday – 11am – 7pm (til 9pm by appointment)
Friday – 11am – 7pm (til 9pm by appointment)
Saturday – 10am – 5pm (til 6pm by appointment)
Sunday – by appointment only

So there you go – the main change is that we will be closed now on Tuesdays except by appointment, and we will book appointments up til 9pm regularly on Thursday and Friday (previously 8pm) and Saturday til 6pm (formerly 5pm). We hope these changes work well for everyone!

In other news, we are continuing to add new stock to the webstore and we have had some lovely new additions on the shelves over the last few months, and more coming in a few weeks! Our favourites have been the new ranges from Liquor Brand (coming soon to the webstore) and more vintage swimwear from T-Bar which have been very popular over summer.

And as a last note, I’m travelling to San Francisco in a little over a month for the wedding of a dear friend, but would like to put the call out to any Wildilocks fans in the area to drop me a line and say hi if you’d like to catch up, as I will be around for a little less than a week.

Cheers & bye for now!

xo
Cass @ Wildilocks

Halloween sale!

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Hey folks! It’s Halloween, huzzah!

We are again celebrating the most spooky time of the year with a WEEK LONG HALLOWEEN SALE! That’s right, from 28th October – 1st November we are offering 20% off ALL clothing & accessories: that includes all pants, tops, jackets, corsets, skirts, hair falls, hats, New Rock Boots, jewellery, contacts, anything in our cabinets excluding hair care/dye!

We have extra special treats for customers in store too, so don’t miss it =)

The time has come for an UPGRADE! New webstore, now live! 20% off ALL items in WEBSTORE for ONE WEEK ONLY!

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As some may have noticed, over the years our webstore has not really changed all that much, and slowly some things stopped working so well. We’ve had an upgrade plan in the pipeline for many moons now, and finally I’m pleased to announce we have finalised all the loose ends, and our NEW WEBSTORE is NOW LIVE! If you are a bit confused by the new interface: don’t panic! Each page from the old webstore has a link directly to the corresponding item page in the new webstore, so if you had a bookmark for a favourite item, it’s easy to just go straight to the new store. Your account and password have been transferred (encrypted) to the new webstore, but you may need to update address details when placing a new order. If you find anything not working, please let us know, we’ve done extensive testing but there was a lot of data to transfer and there may be some hiccups we haven’t yet discovered.

This move means that we will be beginning now to add a lot more in-store items to the webstore that have not been available previously online, accounts are streamlined and the look and feel matches more with the rest of the site. We hope that the change won’t be too disruptive, and as an encouragement to try out the new store, we are pleased to announce that we are having a massive 20% off ALL ITEMS in the webstore for ONE WEEK ONLY from Monday April 14th til midnight Easter Sunday. Don’t miss this ONCE ONLY sale! To access the special, make sure you have already logged in, and use the discount code “LOCKS”: easy! Sale goes live at midnight AEST.

Speaking of Easter, we also need to let you know that during the upcoming holiday period, as usual we will be closed on Good Friday and Easter Saturday (18 & 19 April). We will also be closed on ANZAC Day (Friday April 25th). All other normal trading days open as usual!

In clubbing news, if you’re not already planning on going, it’s only 2 weeks til FIEND FEST! Don’t miss Covenant, Clan of Xymox, Leaether Strip, and more, touring Brisbane, Sydney, Melbourne and Perth!

Also, Cabaret Nocturne is co-presenting FIEND FEST, and if you’re attending, you get free entry to Cabs on the 25th – even more reason to go!

That’s all for now – have a great time over the coming long weekends – look forward to seeing you instore, online – or even on the dance floor!

xo

Wildilocks

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Holidays approaching! NEWS! STUFF!!!!

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Hi everyone!

Been a while since we have had a newsletter and given it’s coming up time for the usual holiday announcements, it’s fair we sent something out to let you guys know what we’ve been up to, and what’s coming up in the near future for Wildilocks!

Winter is the traditional time for quieter reflection, but we haven’t really slowed down much! We recently celebrated Lena’s one year anniversary with us (as well as one year in North Melbourne – we love it here!), and we’ve taken on a new casual senior, Emma, who completely rocks the vintage styling and fits us to a T, and also the lovely Gaelle assists us with dreadlocks too when we’re super-busy! We’ve got a few photos shared below the cut of some examples of our collective work over the last little while.

But now festival season is right around the corner, and we’d like to announce that for the first time in 5 years, Wildilocks will be holding a stall at Rainbow Serpent Festival in 2014! We’ve been so busy the last few years it hasn’t been on our radar, but with oodles of wonderful ravey and comfy alternative gear in store, we thought it would be a great time to get back into the doof! We’ll also be providing dreadlock and extension installations throughout the festival as well, so pop by and say hi to spruce up your do and make it more festive! If you don’t have Rainbow tickets yet, click the flyer to go to the site 😀

And an even more imminent event that we’re really excited about is the return to our Perth Gothic roots – as The Gathering has been fully funded and will be happening this New Year’s Eve in Perth! This is the first event in months we’ve been able to be be truly excited about – and we’ll be offering a select number of appointments just before the event in Perth, so if you need your hair did for the night – email or phone us to make an appointment!

There’s also a busy weekend ahead next weekend in Melbourne, with both the The Monster’s Ball, Titty Twister and the last Requiem for 3 months back to back.

So what else has changed/is new in the last 6 months? We have several fantastic new products we’ve taken on during this time – Biosilk Volumizing Therapy range has been released and we are in LOVE with the texturizing powder – constantly selling out! CHI has also come out with a new touchscreen hairdryer which we are finding an excellent new release, and we can also provide to clients for retail sale for use at home, for the dedicated styler! The Australian-made Everescents organic range has come out with excellent new moisture shampoo & conditioner to complement our favourite product in the world, the Cinnamon Patchouli Deep Treatment, and these have been hugely popular too. We have a limited range of Everescents Christmas Gift packs available, which make great stocking stuffers! We also have gorgeous unique glass jewellery and homewares from Nudibranch Art Glass available which are stunning and make impressive gifts, and New Rock has brought out a range of suede ballerinas and moccasins which are beautiful detailed in classic New Rock style, comfortable and practical and with the usual New Rock quality you can depend on. As always a range of new casual and club wear has graced our shelves regularly, and new stock is always arriving. And of course as always Gift Cards are available too, for that hard-to-buy-for person in your life!

So – on to our Christmas Opening Hours! For the first time ever, Wildilocks is having a PROPER break in Melbourne between Christmas and New Year. As Christmas Eve and New Years Eve fall on a Tuesday this year, we’ve made the decision to close completely between December 22nd to January 2nd – so please make sure you make all your Christmas purchases nice and early! Our last trading day before Christmas will be Saturday December 21st, and then we will reopen on Thursday January 2nd 2014!

Our Saturdays are pretty much completely booked out before Christmas but we do have some appointments on other days, so book early to avoid disappointment over the next few weeks too.

Oh yes – Special Effects hair colour is due to be back in stock FINALLY very soon – they moved factories earlier this year and so our stock has got VERY low. We have enabled pre-orders on the webstore in anticipation, so make your orders now for delivery in a few weeks!

Finally, check out some of the pics below the cut of a selection of clients from the last little while, and we look forward to seeing you all in 2014 and beyond!

xox the crew at Wildilocks